A couple of weeks ago All Abroad Baby introduced you to Purely4Kids – a fab online store in Australia where AAB readers are entitled to a 20% discount at all times (click here to get your discount code). What makes Purely4Kids a store worth raving about, and one I’m more than happy to promote, is their support of independent Australian brands that you won’t find on the high street. As a mum who likes to know that my money isn’t going into the pockets of large corporations (that can afford to sell clothes cheaply because our planet and some people on it paid for them along the way), I prefer to spend a little more on boutique brands. I can’t afford to shop responsibly all the time, so my cupboards aren’t void of mass-produced clothes, but I try and make an effort to spend money wisely for the good of all.
My newest loves are small Australian brands Urchin and 100% organic Dashbaby. That’s my cute pair, pictured above. Little All Abroad J is wearing an Urchin top and All Abroad A is in a Dashbaby crossover top and yoga pants. You won’t find Urchin and Dashbaby stocked in large franchises – they’re the kind of labels you’d expect to see in the window of a children’s boutique down a little laneway. This is what I love about Purely4Kids – as I click my way around their online store there’s one unique item after the other, from independent designers doing what they love. Visit Purely4Kids here.